UCLA Anderson's graduate business school has a website that provides a wide range of helpful information to prospective, current, and alumni students. They needed a strong Information Architect to create a more efficient wayfinding experience as many users reported having difficulty in finding information.
- Lead IA and content strategy
- Mentor a UX Designer on IA and content techniques
- Create a finalized sitemap and navigation UI recommendation
- Budget could not include copywriting, card sorting, and tree testing
- Five levels deep navigation with an overwhelming amount of relevant and irrelevant content
- Modifying content was sensitive to other departments within the school
- Content Auditing & Analysis
- Competitive Analysis
- Content Organization
- Navigation Design
I met with stakeholders and discussed a content organization approach to solve the actual source of user's issues. I then audited the website's navigation structure and summarized the intent of each page's content.
After, I conducted a competitive analysis on several business school websites and analyzed how they organized content and labeled sections. With the competitive analysis' results, I created an initial sitemap and spent time revising the structure and iterating with the client multiple times--this included consolidating content, eliminating content not relevant to user tasks, providing copywriting direction, and guiding the client through difficult content changes.
Lastly, I provided concept recommendations for revamping the design of the navigation UI to support the new sitemap and ensure scalability of future tiers in navigation.
- Successfully navigated the client toward a content design approach which addressed the real issues
- Avoided causing political conflicts with modifying sensitive content--made everyone happy with the end result
- Although it was a small budget, provided a scalable solution along with more value than the client was expecting