Project Ask

Get Schooled is a non-profit organization funded by Bill and Melinda Gates Foundation and Viacom, dedicated to empowering teens to obtain higher education. They came to our agency to redesign the entire digital experience and wanted to make sure that there was a strong user-centered approach to the design.

My Responsibilities

  • Provide guidance to interaction designers with a foundational information architecture
  • Support the design with validation and IA techniques such as usability testing and card sorting
  • Create wireframes for the mobile experience and the content management system

Challenges

  • Faced with a large, existing content design and information architecture
  • Very short timelines for all activities
  • Client and team had a low understanding of value in user research and IA work
  • Worked with a large team of designers and developers

Approach

MEDIUM

Desktop, Mobile

METHODOLOGY

  1. Market Research
  2. Web Analytics
  3. Personas
  4. Mental Map
  5. Card Sorting
  6. Tree Testing
  7. Sitemap
  8. Medium-fidelity Responsive Wireframes
  9. Impression Testing
  10. First-Click Testing
  11. Usability Testing

Process

I first focused my efforts on conducting research around the current information architecture, content structure, and potential users.

Then, I created personas and performed a mental map exercise to brainstorm many labels that I could use to run card sorting and tree testing.

 The sitemap in radial view, along with thumbnails representing the template for the page

The sitemap in radial view, along with thumbnails representing the template for the page

 Results of the tree testing on the IA of the website

Results of the tree testing on the IA of the website

Once a final sitemap was built, I conducted various usability tests on wireframes another design created; I ran impression, first-click, and general usability flow tests.

During the project, I also created responsive wireframes and highly technical wireframes for the CMS which was highly customized.

 The guest view of the mobile homepage along with some technical dimensions

The guest view of the mobile homepage along with some technical dimensions

 A mobile view of the detail page

A mobile view of the detail page

Results

  • Successful launch with large, continuous user traffic and engagement with content
  • Became agency of record for Get Schooled, who continued to gain additional contracts by impressing other brands like Taco Bell
  • This project demonstrated the value of UX to my agency and thus initiated a UX team, added agency service, and projects dedicated solely to UX
  • The client's team who used the CMS daily, were overwhelmed at how efficient and productive they could be with the new design