Project Ask

Behr is a large painting manufacturer who was looking to disrupt the industry by creating an experience that bridged the gap between paint and interior decoration. They already had a mountain of research to work from and needed our UX expertise to translate their research into requirements and a working prototype that would shake the painting industry.

My Responsibilities

  • Gain thorough knowledge of marketing and user research
  • Determine the best approach to devising an interaction design
  • Manage and lead a team of UX and Visual Designers in the interaction design and prototype work
  • Present deliverables and advise client

Challenges

  • Extracting 300+ pages of marketing and user research into useable information for the design process
  • Advising against a large group of executive-level stakeholders
  • Creating an industry-changing product built on a subject matter that had never been done before in the industry
  • Building a product without knowing if it would be accepted by users

Approach

MEDIUM

Mobile, Tablet

Techniques

  1. Stakeholder Interviews
  2. User Goals and Task Analysis
  3. User Journey
  4. Storyboards
  5. Sketch Sessions
  6. Prototyping
  7. Usability Testing

Process

I first combed through a large set of existing user and marketing research

Then, I worked with all stakeholders together to align project goals, discuss business objectives, and work toward choosing a primary persona to design from

After, I put together another workshop to brainstorm and commit to user goals, a.k.a. design requirements, based on the primary persona, user journey, and existing user research

 Our user goals aligned to the various touch points in the user journey

Our user goals aligned to the various touch points in the user journey

With known user goals, I was able to storyboard and flesh out scenarios for how the user might use the product

 A piece of the storyboard that shows the beginning of the user's problem (I definitely did not illustrate this, but I directed it)

A piece of the storyboard that shows the beginning of the user's problem (I definitely did not illustrate this, but I directed it)

Finally, we translated our storyboard into actual design with multiple sketching iterations and a final Axure prototype that was ready for user testing—this was focused on testing the value propositions as it was still a concept

Results

  • A digestible set of research that resulted into two distinct storyboards for translation into a prototype
  • Working prototype that Behr could pitch to other brands for partnership
  • A complete strategy for production work, MVP product, and next steps UX